I’ve been working with Stowe Nordic for a number of years to create and build their brand. This Winter they started a youth coaching program and they needed team race suits. They asked for a “badge” logo to print on the suits and other items. Having already created the main logo and a square-format logo, the “badge” seemed most compelling as a custom shape — using the edge of the badge and the ski as a way to hint at snow. Also, the letters and figure work together to imply the motion of this beautiful sport.
This is a brochure cover that started the idea of the badge shape.
Other recent uses of the logo include the Youth Program brochure and youth race suits.
I also created a fresh website for the club at stowenordic.org — you can check it out here.