Stowe Nordic

Stowe Nordic logo

I’ve been working with Stowe Nordic for a number of years to create and build their brand. This Winter they started a youth coaching program and they needed team race suits. They asked for a “badge” logo to print on the suits and other items. Having already created the main logo and a square-format logo, the “badge” seemed most compelling as a custom shape — using the edge of the badge and the ski as a way to hint at snow. Also, the letters and figure work together to imply the motion of this beautiful sport.

This is a brochure cover that started the idea of the badge shape.

Brochure Cover


Other recent uses of the logo include the Youth Program brochure and youth race suits.

Youth Program Brochure and Race Suit mock-up

I also created a fresh website for the club at — you can check it out here. home page home page