My friends have started a farm high in a spot called “Bear Swamp” and asked me to design their logo. In wanting to retain their land’s name and history, they (naturally) decided to call their farm Bear Swamp Farm. A unique and memorable name?! I wanted to keep their logo casual and simple and somewhat different from the usual depiction of veggies and barns. Black bears are the main type of bear found in Vermont, so I topped a black bear with a farmer’s hat and — voila!